The finest wool in the world
Superior Italian Quality
Our exceedingly luxurious AW16 knitwear collection is made in Italy from the finest merino wool. We specifically chose merino wool for our knitwear because it is considered to be the finest in the world. It is renowned for its exceptional, natural properties including softness, breathability, durability and natural elasticity. It’s these unique benefits that inspired us to design a special capsule collection featuring four styles, including a round neck jumper, a v-neck jumper, a roll neck jumper and a casual polo jumper.
Exceptional Natural Properties
Merino wool is considered to be the best wool in the world thanks to the following benefits:
Merino wool is exceedingly soft and comfortable to wear, thanks to the merino fibres which are finer than traditional, coarser wool fibres.
What makes merino wool unique is its breathability. Unlike synthetics, merino’s natural fibre reacts to changes in body temperature and is able to release warmth to prevent overheating and it can cool you down when the weather is hot.
As a result of its fine fibre, merino wool is very flexible yet able to retain its original shape. It is therefore very durable and easy to wear.
Merino jumpers are built to last thanks to the fact that merino wool is extremely durable. For example, just one fibre can be bent a thousand times without breaking.
The origin of Merino Wool
The Merino originated in Spain and it is the most ancient breed of sheep. Merinos tend to live in harsh conditions, as found in Australia and South Africa. Their wool has therefore adapted to the extremes, which is why merino offers vast insulation without being too dense. Explore the new collection today.